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Thursday, June 30, 2011

Charity : Water Bling that Funds H2O


Charity : Water + pretty things by Kwiat =


I want.

Background: Charity : Water is a nonprofit that brings clean, accessible water to those who wouldn't have it otherwise. And this nonprofit also causes me to drop my jaw every time I see its website, campaigns, videos, or images. Its mission is great, absolutely -- but its design and branding is almost as incredible. Which says a lot.

Currently, you can win a trip to Charity : Water wells in Africa with ... wait for it ... Will and Jada Smith, if you're one of three top fundraisers. And no matter what, 100 percent of proceeds go directly to the field, since private donors cover operation expenses -- and if you've ever worked nonprofit, this is a big deal. One of the major laments of donors to smaller nonprofits, or excuses to not donate at all, is that no one wants to fund to pesky operational expenses. A visual example for such on-site projects:


(Rwanda well picture available on Charity : Water's media page)

Oh the visuals, well-backed statistics and facts, and campaigns (including the $1 = $12) that C:W rocks like no one's business. Anyway, the current move I'm stoked about is this:


The Kwiat + Charity : Water diamond waterdrop bracelet.

Not only is it beautiful, but it's only $100, all proceeds go to Charity : Water, and the diamond is guaranteed to be conflict-free. I mean, if either way 100 percent goes to the field, why not get a diamond out of it? I don't think I'd ever take this off. Seriously.

What would this go well with? To start, everything ... but how about:


(from a Backyard Bill feature)

Or:


(Goody from Afia, a socially conscious business I featured earlier. And yes, you can silence the music on the homepage if you want!)

Recap: Conflict-free diamond, bracelet, $100 donation to a Charity : Water project. Wins all around.

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