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Tuesday, August 16, 2011

T-Shirts Can Be Good Too! Anvil Knitwear


"What is this???" you ask? It's a t-shirt, of course -- perhaps not on the forefront of high fashion, but a staple in almost everyone's wardrobe and a surprising addition to outfits that CAN be stunningly fashionable. However, many people don't give thought to where these t-shirts come from (unless it's a $30 American Apparel purchase).

This version ($10) is made by Anvil Knitwear, which offers organic, recycled, and sustainable (branded separately, so not necessarily all in one) cotton t-shirts and accessories for women, men, and keiki for under $15. They use a variety of sources, recycled materials, and recently joined a "Made in Africa" alliance. Not too shabby.


(This is fashion awesomeness from Refinery29 ... they don't even mention her T, but for me, it's half the look! Check it out here and explore their fashion pics, which boast a ton of t-shirts).

Anvil even has a "Track my T" feature (though someone forgot to tell them how annoying the sound of a buzzing bee is ... you'll see what I mean) that shows you where your shirt came from, from seed to mill to maker to your back. AWESOME, right??

Gotsta run, but learn more about their mission and goodies here! (You can even read their Corporate Responsibility report.) This is where you'd shop (it's slightly confusing).

Happy Tuesday!

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