Feelgoodz, Flip Flops, and B Corporations

Now, I know I was jonesing for wool socks and boots, but rubba slippahs (known as flip-flops to us mainlanders) are aloha-friendly footwear that I can also dig. What's great about FeelGoodz flip-flops is that they're eco-friendly. Like, compost-them-when-you're-done, completely biodegradable eco-friendly.

They're made of natural rubber, with trees grown in Thailand that absorb Co2 and that are quickly replaced by the company when they're maxed for their production. Which means that they aren't using EVA foam, which isn't biodegradable (and we all know that rubba slippas are a popular item that gets junked way too much. I'm sure there are more than a few pairs that made it to that huge plastic garbage patch in the middle of the ocean).

On a lighter note, they have them for men, women, and kiddos!

Plus, right now, purchases also benefit Pencils of Promise. AND they're only $20.

Flip flops may not be the height of fashion, but damn if they're not comfortable and beach friendly! And according to Michael Bastian, men love the flops, so make 'em fashion ... see (from here): 

Looks good to me. And, from Vogue UK, found here:

Rock 'em how you want!

Learn more about Feelgoodz's mission, history, and product here. They're a certified B Corporation, meaning that they've been checked out by B Corp and determined to be a socially conscious business. Find out more about B certification and the socially conscious business movement here. 

Also, read an article on Stanford Social Innovation Review about what it's like to be the only B Corporation in Kentucky (not to mention the business that provides the framework for the article, In Every Language, sounds great).