National Volunteer Week ended April 25, but while it was going on, I noticed that every commercial during an episode of House (guilty pleasure) was for a nonprofit. Here are a couple of such (similar) ads:
This PSA (Public Service Announcement) for the NYC Food Bank was produced by award-winning director Stefan Forbes and features celebrities such as Gwyneth Paltrow, Alec Baldwin, and the actress from Crossing Jordan. Not a fan of the opening music, but the silence later makes up for it.
OK, this one isn't exact. The video I saw on Hulu for Charity : Water was comprised of parts of the organization's September 2010 campaign to bring water to the Bakaya people in the Central African Republic, as seen here. To me, Charity : Water is on the forefront of using multimedia and social media for fundraising and spreading the word. You can watch more of its videos here.
I like that Charity : Water's campaign deviates from the more traditional "what celebrities think" PSA which, while perhaps effective, can also be alienating. Bonus good news is that Hulu offers ad revenue for PSAs (in March, they posted a blog about what they would be doing to help after the earthquake and tsunami in Japan).
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