Apolis = Niching the Market Right

Hmmm, apparently niching is what happens when you try to make "niche" a verb. And it's weird. Anyway, I mean they rock transparent, well designed, and well executed all the way home. Same same!

For starters, it uses visuals and infographics for its advocacy impact evaluations. Ex.:

Its blog, aka "Journal," brings customers into the lives of the small team as well as the work being done around the world. PLUS, this journal is available on iPad and mobile devices. Clever folks.

(Pic from one such journal post.)

It has well-styled wardrobe examples, so customers can see the Apolis style in action:

All in all, the vibe is great and consistent throughout the website, journal, styling, and marketing. And its transparency/sharing of an obviously difficult task of maintaining worldwide relationships and projects with ease is awesome. Makes customers feel like friends. And that's always the goal, right?

One product with the "this will be cool/last me forever" vibe Apolis owns:

(The Heritage Leather + Apolis Mason Courier Bag, $218 - learn everything you could ever want to know about how it was made and with what on its product page. Go Apolis!)

Oh, and collaboration magic, which may be my favorite aspect of socially conscious fashion? Apolis is all over it.

Visit the Apolis website here, and see all the goodies you can buy here.

OH AND MELE KALIKIMAKA/HAPPY HOLIDAYS!!!!

I can't believe it's almost 2012 -- craziness. Good stuff is in the works, folks.